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Person assembling custom packaging design with tools
Marcela De Vivo
May 12, 2026
Why Does Custom Packaging Design Influence Consumer Purchase Decisions?

Learn custom packaging design from concept to production: color, typography, dielines, file prep, and workflow. Checklists and case studies included.

Stand up pouch with spout containing various liquids on a countertop
Marcela De Vivo
May 1, 2026
Stand up pouch with spout: When to use, how to choose, and best applications

The stand up pouch with spout represents a fundamental shift in flexible packaging, delivering significant advantages over rigid bottles in logistics, sustainability, and user experience. However, success requires precision engineering, matching spout diameters to product viscosity, selecting barrier materials that guarantee shelf life, and aligning filling methods with production capabilities.

Technician inspecting products in a facility using VFFS vs HFFS methods
Marcela De Vivo
April 23, 2026
VFFS vs HFFS: How to Choose the Right Form-Fill-Seal System and Film Pairing

Choosing between vertical and horizontal form-fill-seal equipment is rarely a machine-only decision. In practice, the best outcome comes from aligning the package format, product behavior, barrier target, sealing window, and rollstock structure into one validated system. This article explains how operations teams, packaging engineers, co-packers, and growth-stage CPG brands should evaluate the VFFS vs HFFS decision, what film variables matter most, which ASTM and regulatory checkpoints support qualification, and how to compare total value across throughput, scrap, and compliance. It also includes source-backed charts, comparison tables, and search-oriented FAQs to help teams move from concept to run-at-rate with less startup risk.

Technician working on rollstock packaging machine producing flexible film
Marcela De Vivo
April 22, 2026
What Is Rollstock Packaging and When Should You Use It?

Rollstock packaging uses film on a roll to create packages on automated lines, offering lower costs and high-speed production at scale.

Custom stand up pouches in white, brown, and black on a wooden table
Marcela De Vivo
April 17, 2026
Stand-Up Pouch vs Flat Pouch vs Quad Seal: Which Format Fits Your Product?

This blog compares stand-up, flat, and quad seal pouches, explaining how each format differs in structure, cost, and shelf impact. It shows that the best choice depends on product type, packaging goals, and sales channel. The key takeaway is to choose a pouch based on performance and practicality, not just appearance or price.

Designer working on computer with custom printed pouches on desk
Marcela De Vivo
April 17, 2026
How Should Brands Prepare Artwork Files for Pouch Printing?

Pouch printing often fails at the prepress stage, not because the design concept is weak, but because the supplied files are not built for the realities of flexible packaging production. Brands that use the exact dieline, define white ink correctly, protect barcode quiet zones, and proof color on the intended substrate can prevent rework, press delays, and expensive surprises. This article explains how to prepare artwork for stand-up, flat, and specialty pouch formats, and it includes charts, tables, and an actionable checklist for brand managers, packaging designers, and CPG teams.

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